Oleum Pure

UX • UI • Front-end development • Branding 

Client: Oleum Pure

Sector: Beauty, E-Commerce

The Brief

Oleum Pure is a brand-new skincare company based in London. Sourcing pure argan oil from Morocco, they preserve its natural qualities and offer a range of oils infused with Lavender, Rose and Saffron.

To reflect the brand’s natural origins and sustainable mindset, Semiology Studios and Oleum Pure have come up with a packaging design that represents its values the best. Glass bottles, recycled paper, and minimum packaging help minimise the production impact on the environment.

Oleum Pure Portfolio webdesign semiology studio

“The studio was recommended by a friend and I couldn’t be happier. Approachable and easy to discuss business ideas and philosophies. Great professional skills and visions. Helped us create a great and unique website. Would definitely recommend this place. 👌”

Oleum Pure Portfolio webdesign semiology studio
Oleum Pure Portfolio webdesign semiology studio


Beige, gold, and wood colours, and recycled labels provide a rustic feel, while also adding a luxurious touch to it.


The website created by Semiology Studios is smart and simple. We used subtle background videos to reflect the tranquillity of nature. To introduce some southern warmth to the website, we picked images of tree and palm shadows, creating the feeling of a sunny summer day. The ornament on the labels is recreated at the top of the landing page, referring to the beautiful arches of Moroccan architecture.


It was a true pleasure to work with this beautiful brand and leave a mark in its history.

Let’s make something awesome together